Over the years, marketeers have come up with slogans and brands that have become part of everyday culture. The logo or branding defines the product.
Equally the reputation of a brand hinges on what is beneath the “wrapper”.
A great marketing campaign can sell the product at the start but it needs a great product to keep it selling and grow the reputation.
The same principle applies to people. A powerful CV, charismatic personality and a smorgasbord of theories and frameworks counts for little if the outcome and output is underwhelming.
In a world that needs to be told that a bag of nuts may contain nuts, it’s even more critical to make sure that you are who you say you are.
