07811 334806 ian@thecortroom.com

What does your brand say about you

Over the years, marketeers have come up with slogans and brands that have become part of everyday culture. The logo or branding defines the product.

Equally the reputation of a brand hinges on what is beneath the “wrapper”.

A great marketing campaign can sell the product at the start but it needs a great product to keep it selling and grow the reputation.

The same principle applies to people. A powerful CV, charismatic personality and a smorgasbord of theories and frameworks counts for little if the outcome and output is underwhelming.

In a world that needs to be told that a bag of nuts may contain nuts, it’s even more critical to make sure that you are who you say you are.