07811 334806 ian@thecortroom.com
D Day

D Day

Gold Sword Omaha Juno Utah 80 years ago today, the future of Europe, and indeed the World itself was changed. The sacrifice of many will never be forgotten.
Make the most of your potential

Make the most of your potential

Completed in 1938 to supply drinking water to Stockport and surrounding areas, Fernilee Reservoir in the Derbyshire Peak District can contain up to 5 million m3 of water from the River Goyt. On a day like today it is a fantasy walk. As my wife and I walked around it...
What does your brand say about you

What does your brand say about you

Over the years, marketeers have come up with slogans and brands that have become part of everyday culture. The logo or branding defines the product. Equally the reputation of a brand hinges on what is beneath the “wrapper”. A great marketing campaign can...
Preparation

Preparation

Some years ago, my wife and I did the NHS “Couch to 5k” programme. We really got into it and enjoyed getting out even in the rain, frequently doing 2 or 3, 5km runs a week.¬†Over time this routine fell by the wayside and it has been more by occasion than...
The Problem Space

The Problem Space

Like my Scrabble letters the other day, the features of a product on their own are pretty worthless. What sells is taking the features then creating powerful and engaging stories that explain how the product can solve problems for people.
Feeling Old

Feeling Old

When technology of your childhood is in a museum does that make you old, or just experienced? Tape > Floppy Disk > CD > DVD > Digital Downloads. In the early days of my professional life Windows 95 was common place on every site I’d visit, alongside...