07811 334806 ian@thecortroom.com
Be like a bee, not a fly.

Be like a bee, not a fly.

The other day a big bumble bee flew into my office through the open window. It did some exploring, meandered around a little then left very clearly knowing how it got in and how to get out. Despite its size, and shape I was amazed how nimble (dare I use the word...
Don’t get left behind when the tide turns.

Don’t get left behind when the tide turns.

I love boats, beaches and harbours. In fact most things sea related! A lone boat, grounded and stuck, not because it’s broken, but because it wasn’t ready to move when the tide changed. It’s a reminder I often see in business too. Shifts in customer expectations,...
Every sunset brings a promise of a new dawn.

Every sunset brings a promise of a new dawn.

The view from my office window a few nights ago. In business and in life, sunsets are a powerful reminder that endings can be beautiful. Whether it’s closing a project, wrapping up a tough week, or stepping away from something that no longer serves you,...
What’s in the Box?

What’s in the Box?

A fundamental part of product management is the roadmap. Conveying to stakeholders what’s coming next What’s going to be in the box. It’s fine to have internal roadmaps different to customer facing ones. But what you really want to do is under...
Success in the Details

Success in the Details

The success of any new venture, product, transformation programme is in the detail. The low level, sometimes microscopic pieces that are often ignored. The tacit detail that people just do, often without thinking out of repetition. Investing the time in the small...